Showing posts with label Tiger Woods. Show all posts
Showing posts with label Tiger Woods. Show all posts

Tuesday, July 7, 2015

So. Many. Posts. (after such a LONG hiatus)

Yep, It's me. Dawn Ray of Sunshine. And for those who may have missed me, I'm BACK and more sarcastic than ever. (And if you haven't missed me, then why the HECK are you reading this blog?)

Today, I write this blog post heartbroken. Not heartbroken because it is in the 90s here in Memphis and I'm sweating all the darn time. No, not because I just realized today that I won't get to see a beach at all this summer. (I mean, that's a bummer, but not a realization that would break my heart.) And no, not becuase one of those Kardashians is leaving her stupid husband (wait, did I just mention a Kardashian?) Ugh.

Today, friends, my heart is broken -- shattered into a few thousand blue and gray pieces -- because it is just July and we, the people of Tiger Nation, received a blow. A blow of epic proportions. Austin Nichols, one of the biggest recruits snagged by Josh Pastner, our "local boy done good" announced his impending transfer from Memphis. And it isn't just a transfer, really. Transfers happen in April, after the season is over and we play the coaches shuffle. IT IS JULY and the Tigers' premier player transferred. Without being officially released. This is gonna be an ugly PR nightmare. Heck, it already is and the story is only about 3 hours old.



We don't have a lot of facts, but let's break down what we do know...

Austin wasn't supposed to sign with Memphis: but the stars aligned and the Briarcrest standout signed with the Tigers. He said he wanted to be the "next Penny Hardaway." Tiger Nation was excited. Thrilled. We pulled out our old Memphis State gear and relived the glory days of Penny. The comparisons began to flow... Nice thought, of course, and the story had the makings of a beautiful fairy tale of local (prep school) boy stays home to help revive a team that means so much to this city. But let's be honest, if we really dug deep down, we knew this wouldn't turn out too great. he was recruited by Duke and Virginia and other schools. But still, he signed, and we were thrilled.

The 2014-15 Memphis Basketball Season Sucked: no sugar coating it. Attendance sucked because the season sucked. The season sucked because they players didn't play like a team and truthfully, the coaching sucked. (Harsh, yes, But let's be real. It SUCKED.)

Austin hasn't really been happy: we've all heard the rumors. Austin isn't happy. Austin's father didn't want him to go to the Tigers. Austin needs to get away from home. But he didn't leave, FOR TWO SEASONS.

Others jumped ship in APRIL: Teammates Pookie Powell and Nick King didn't waste any time running out of the Fed Ex Forum and the Finch Center in April after a less-than-stellar season. But that was to be expected (and somewhat forgivable.) It was April, and they were solid players, but not our premier players.

Bad PR for the Program: simply, this is just bad PR for the entire program, and a paints a bad reputation seed in college basketball. Players leaving in April = acceptable. Players leaving in July = WTF?

Bad PR for Pastner: Heck, this just looks bad for Pastner all the way around. Really bad. He lost his star player in JULY!!! And, as of now, he won't grant his transfer. That's just being stubborn. I'm sure he has a good reason, but sometimes the reason doesn't matter. Perception is reality, and the perception is, Pastner is being a baby about it. Grant the kid the transfer. Try to stop the bleeding before it gets any worse.

Bad PR for Austin: whatever the reason, justified or not, this looks bad for Austin. Doesn't matter the history. Doesn't matter if he was thinking of transferring in April. Transferring in July looks bad. Real bad. And means he's got to sit out a year. And that's bad for him in so many ways. Bad that he won't be an ambassador for our school, our city and our program. Bad that he won't be playing basketball for a year. Sitting out a year just isn't good, I don't care how talented you are. An athlete must practice and hone his craft. If you aren't playing, it's hard to do that.

Needless to say, we don't know the entire story. Probably won't. And that's a shame. But I do know this, Tiger Nation is heart broken tonight. And very confused. And we don't really know where to place the blame (though I  bet I know where most will place the blame, myself included.) We've been through so much. We want to know the truth, or at least some fabricated version of it to make ourselves feel better. Sure, we can try to tell ourselves this won't matter and that we will be okay without Austin Nichols. We'll say we have the Lawsons and we'll be just fine. But it's more than just losing talent and "our next Penny Hardaway." It's the bad PR and reputation that goes along with this ugly situation. Recovering from a PR debacle is hard. Just ask Tiger Woods.






Wednesday, May 11, 2011

Thanks for the concern, but I'm not dead

I know it has been a while since I blogged, but things have kinda been happening at a pace I can barely process. Here's a laundry list:

  • New House: The Ray Family has moved to Germantown into a bigger house. We like to call it our "forever house." Mainly, because it is perfect for us, but also because we hate moving so badly. I.  Despise.  It. Yall come see us. Bring your momma 'n 'nem.  
  • Family and Kids: the preschool politician keeps us busy with his social engagements and is playing socer and baseball. School's about to be out and as usual, we have him trapesing all over the city on the campaign trail. Little Zane will be ONE May 17th. WHAT?!!??!?! That just can't be right.
  • Work: work has been insane lately. Insane is not bad, insane is just crazy busy. I'ven been traveling quite a bit, have been giving several great projects that are requiring a good bit of my time, press and PR efforts are picking up. (woot woot! let's hear it for HGI!!!!)
  • March Madness: yes, you know I was completely obsessed with the NCAA tournament as usual. I'm likely the only mom that schedules her children's activities and napping habits around the tournamen in March.
  • Floodwatch 2011: its a global story-- the Mississippi River at record highs flooding downtown and other parts of West Tennessee. They say my home county of Lauderdale is 52% under water. Folks in Shelby County are at shelters. It's very sad.
  • Grizzlies Watch 2011: everybody on the bandwagon (including me!) You know I love college basketball but the NBA, not so much. But we do love us some Grizzlies. The team, led by perhaps the most under-rated coach in the NBA, Lionel Hollins, is doing the unthinkable as a #8 seed and making a run in the playoffs. I haven't seen the city come together and get behind something since the Tigers in 2008. But I LOVE IT! It makes me proud to be a Memphian. A Memphian by choice!
And in true Dawn Ray of Sunshine fashion, I have to talk about Tiger Woods just a bit. Poor baby, Tiger Woods. He's hurt. He's at his lowest ranking  in years... maybe ever. Does anyone really care? I don't.

Brett Favre: well, he did it again. He retired. Again. Thank Goodness! Let's see how long it lasts. On a positive note for Brett, he at least is doing some good in the South and aiding in the clean up of the Alabama tornadoes. Of course, he's probably doing it for PR reasons, says the PR girls, but still. It's a good deed nonetheless, and I thank him for it.

I hope you have enjoyed my return to blogging. I have so many things to say and I need to make time to say them. (most of you who know me know I am very rarely at a loss for words.) It just seems to be lately that I am short on time.

Thursday, August 19, 2010

What if...


What if we all acted like Brett Favre? What if every year we waffled with a decision to retire? What if we decided to miss the prep meetings and hours of work, only to show up for the big meeting and take all the glory?

I'll tell you what... people would get pissed. Really pissed. And no work would get done. And no one would want to work with you because you didn't want to put in the time for the team. Really, that's all Favre is doing. I personally think he feels he is too good to go to preseason camp and sweat his ass off in practice. I think he feels he's been playing in the NFL for 20 years and doesn't have to do all of that anymore. Well, #4, in my opinion, you are dead wrong.

Brett, you are a talented player, one of the best quarterbacks the game has evern seen. You will certainly be a Hall of Famer, when you ever decide to retire and become eligible. But let me tell you, Grandpa, you keep making PR mistakes that are costing you your fans. Sure, Minnesota fans love you.... you almost took them to the Super Bowl. But need I remind you that you alienated an entire state, yes state, because everyone in Wisconsin is a Packer fan, the remainder of the Packer Nation, as well as New York Jets fans? How does that feel?

You could have handled your departure from the Packers much better.  Just retire with decency and move along living it up in Hattiesburg. But no, you had to go play for the Jets. Then retire. Again.

Then, you betrayed all of Packer Nation by becoming a part of their rivals, the Vikings. You had one of your best years ever and almost took them to the Super Bowl. The last we saw of you, you were really hurting physically and mentally. And the questions began... will he retire? Will he stay a Viking? Will he go somewhere else? Will he enjoy being a new grandfather? The Favre Watch began.

And in your typical fashion, you decided to waffle and come back one last time. It took some of your teammates coming down to Hattiesburg (gees, what is it with that town of late? Tiger goes there to sex rehab then the media circus of Favre. It must be a happening place) to get you to come back. Now, you say you were hurt and had surgery on your ankle. I believe you. I'm sure it hurt. But I also believe your ego and pride were more hurt than your ankle. I'm thinking you couldn't believe you didn't beat New Orleans, of all teams, to go to the Super Bowl. Even after your record breaking year. Then all hell froze over when the Saints actually won the Super Bowl. The great QB couldn't go back after that. Everyone would remember that game. So you waffled, as you have been prone to do these last few years, and even caused ESPN to create the Favre ticker, much to my chagrin. Your ego made you sit out the summer and wonder if you were coming back. Are you really that much of a baby? Do you really need the attention? Did you really need some of your teammates to come down to Hattiesburg to ask you to rejoin the team?

You finally gave the world your answer yesterday and surprise!!!! You are coming back to the NFL. Again. You missed the preseason practices and camps. Way to be a team player.

Now, I really don't care either way. I'm neither a Favre lover or hater. I certainly didn't have anything against him and won't deny that he is a spectacular football player. But come on, Brett, your ego is getting to be as big as LeBron's and Tiger's. And that's not good company to keep.

Monday, July 5, 2010

Tiger Woods + Skanky Women = HUGE payday for Elin

Rumor has it, and some say it is just rumor, that Elin Nordegren (aka Mrs. Tiger Woods) is set to receive a butt load of money in her divorce settlement. At first, it was rumored to be $750 million, but now the figure is only a mere $100 million. Yep, that’s right, folks, Elin is a beautiful woman who will be rolling in the cash that her ex-husband made. Good for her! Good for her for not taking his indiscretions of sleeping around with skanky women. Good for her for being a role model for her daughter and son and showing that she won’t just take being treated that way. Good for her for showing the women of the world that she isn’t just a delicate little flower that relies on a “big strong man” to take care of her.


I really only have one thing to say to Tiger: I hope all that messing around with skanky women and sex while high on Ambien was worth it, because it may be the most high-priced sex in history. I'm just sayin'...

Thursday, April 8, 2010

Bizarre, Weird, Creepy, Genius?



I am talking about the new Nike ad featuring Tiger Woods and his late father, Earl. Some advertising folks have called it creepy. Others have called it genius. I think it is questionable, at best.

Usually, I think Nike is at the pinnacle of marketing and advertising. From their first "revolution" shoe ad in the late 80's, they have been the benchmark for branding and image advertising. They've given us "Bo knows." They've given us "Little Penny" (as in Hardaway.) They've given us targeted ads for women's running. For soccer. For football. For baseball. They have carved their way into advertising genius. That is, until now.

I think this spot is weird. I don't necessarily think it is creepy, but I think it is in poor taste. Granted, Nike has made the decision to stick with Tiger. And he has been a huge part of their marketing and advertising dollars since he signed with them when he turned pro. I've even been on the Nike campus and been to the Tiger Woods center. Putting my dislike for him aside, the center is actually pretty cool (just wish it wasn't all about him.) So I understand their decision to stand behind Tiger and keep him on. But I really think this ad misses the mark.

I know what they are trying to creatively execute. They want to show you that his dad would be disappointed in him and his actions of late (well, the last few years, but I digress.) They show Tiger standing there awkwardly, as if being scolded by his dad. It is Tiger's attempt to show remorse in a :30 spot. "I want to find out what your thinking was... what your feelings are? Did you learn anything?"

But here, in my opinion, is where it falls short.You see, his late father was no saint. In fact, it seems to be where Tiger learned his philandering ways. I mean, the man pushed his son from birth to be the best golfer in the world. Granted, he is a good golfer but one has to wonder, was it worth it? If his dad were alive today, would he be proud of the man his son has become? Of course as parents, you always love your children and are proud of them (to a degree) no matter what bad things they do, but would he stand up and say "my son's a fine citizen?" I don't think so.

On the flip side, Nike is certaily accomplishing it's "buzz" goal. And since I'm a PR person, I have to appreciate that. This ad is being posted on Facebook, You Tube, and has had countless media coverage-- from CNN, to CBS News, to USA Today. Regardless of the creative execution, Nike is succeeding with generating buzz for this spot.

Monday, April 5, 2010

Taming the Tiger: Breaking Down the Tiger Woods Press Conference



Friends, I hope you have anxiously awaited the Tiger Woods press conference breakdown. In Dawn Ray of Sunshine fashion, I will break it down for the non-PR folks so you will know what Tiger really meant.

Tiger sat in front of a Masters green backdrop looking very "golf like" in a striped Nike shirt (of course, gotta give props to the one sponsor who didn't drop him.) He began the press conference with a few statements before taking questions. I've gotta hand it to him, he answered nearly every question thrown his way (although, I think some of the questions could have been a little more critical of him and hard-hitting.)

“Coming into today, I didn't know what to expect with regards to the reception, and I tell you what, the galleries couldn't be nicer. I mean, it was just incredible. The encouragement that I got, it was just -- it blew me away to be honest with you, it really did. And the people here over the years, I know they are extremely respectful, but today was just something that really touched my heart pretty good.”
Translation: I was completely blown away – but a different “blown” away from the last few months if you get my drift. The fans have been great and cheered for me. I was really touched. And I haven’t been touched physically in a while. Oh wait, wrong “touched.”


“I know that the players over the past few months have been bombarded with questions by all of you and the public, as well, and I would like to tell all of the players, hopefully after today, after answering questions at this press conference, the players can be left alone to focus on the Masters and focus on their game, not only for this week, but going forward, as well. And certainly apologize to all of them for having to endure what they have had to endure the past few months.”
Translation: I have to apologize first. It’s what the PGA golfers expect. If I don’t, they won’t ever speak to me anymore. Who knew I would make their lives chaotic, too? I did. I have that much power.


“A lot has happened in my life over the past five months, and I'm here at the Masters to play and compete. And just really excited about doing that. I missed the competition. I missed seeing the guys out here. A lot of my friends, I haven't seen in a while. It was great to play golf again with Freddie and Jim, two of my best friends out here, and I played with Mark yesterday for nine holes and I'm playing with him again tomorrow, as well as Steve Stricker. So it's been just an incredible experience so far here at the Masters.”

Translation: I’m finally ready to face the media because I have to in order to play in the Masters. And my ego is big enough that I really think I can win this thing. I haven’t had sex since November, so I’ve got a lot of pent up frustration. I’m going to take it out on that little white ball on golf’s biggest stage. I missed the competition. I missed beating the hell out of these guys. I’m Tiger freaking Woods, for God’s sakes.


After his opening statement, he was asked some questions by reporters (supposedly there were no restrictions.) Here’s how he answered some of them.

Q. What's been the most difficult thing for you to deal with these past few months, and how have you dealt with it?

TIGER WOODS: Well, probably two things. I think one being -- having to look at myself in a light that I never wanted to look at myself; that was difficult. How far astray I got from my core fundamentals and the core morals that my mom and dad taught me; and having to break all that down, and as I said in the interview, with all of the denial and rationalization; to cut through that, I had to really take a hard look at myself. And that's what I started finding strength and peace.

And the other is the -- the other difficult part I think over the past few months has just been the constant harassment to my family. My wife and kids being photographed everywhere they go; being badgered, that's tough. That's tough on them, because it's really hard for us to heal and try and get through this as best we can.

Translation: The most difficult thing? It has to be a tie: first, having to give up my lifestyle and not sleeping with anymore skanky women. Ahh, that was the life. Man, I had it made. The other would be getting caught. I mean, seriously, I had the life. Money, women, sex, Ambien…a beautiful wife at home. Everyone in the world thinking I was a golf God; that I could do no wrong. Then those stupid skanks had to mess it all up.

I also hate that my wife and family have been harassed. Boy, nothing gets Elin crankier than having to fight paparazzi to go to take my daughter to school. At this rate, I will never get any from her again.

Q. What were you anticipating today to be like for you and how nervous are you sitting here?

TIGER WOODS: Sitting here, not that nervous, no. As far as getting out there, I was definitely more nervous. That first tee, I didn't know what to expect, I really didn't, Steve. It's one of those things where I've never been in this position before. To be out there in front of the people where I have done some things that are just horrible, and you know, for the fans to really want to see me play golf again, I mean, that felt great, that really did. Usually I kind of focus on placements of shots and getting ready, but today was a little bit different. I kind of took it in a little bit more, sort of more than I think I have in a long time, and it felt really good.

Translation: I’m not nervous at all. Not compared to that time when Elin found those text messages and voice mails from all my mistresses. Boy, that was nerve-wracking. I thought she might go all “Lorena Bobbitt” on me. Thank God she only hit me with a golf club.

Q. You said you felt entitled to what you were doing before, at the same time how were you able to rationalize that in your mind while it was going on?

TIGER WOODS: Well, that's part of the problem I had, is the way I was thinking was not correct. And as part of where I was at, I was rationalizing and denying and in total denial at times. Whatever I did, I lied to myself, I lied to others, and just because I said -- just because I was winning golf tournaments doesn't mean a thing. The way I was thinking caused so much harm with the people that I love and care about the most on this planet.

Q. Did you only realize that after it became public?

TIGER WOODS: After I started going to treatment, that's when they started stripping all of that away from you.

Translation: Yeah, I was entitled. I am Tiger Freakin' Woods. I can do whatever I want with no consequences. I didn’t care until it all became public. I rationalized it any way I wanted. As long as Elin didn’t know, I was on top of the world. And on top of A LOT of women.
Q. Will Elin and the kids be joining you this week at the Masters, and if not, is that a sign that she's not ready to support you yet and should you be making this return so soon to the game?
TIGER WOODS: Elin is not coming this week, no,

Translation: Are you crazy? She will hardly talk to me. She certainly won’t parade around on golf’s biggest stage, having the media follow her every move and having you guys analyze her every facial expression. Besides, she only talks to me when she has to. And, she’s holding out for a big ass diamond. Then maybe she will be with me at a tournament. Maybe. Of course, if she's with me, I can't get as many women, so you know, I'd rather her stay with the kids.

Q. Will you keep your time, your management team intact, and how much did they actually know about everything that was going on?

TIGER WOODS: Well, I certainly have everyone around me. I've lied and deceived a lot of people and a lot of people didn't know what I was doing, either. So I've had, again, a tremendous amount of support, as well, from others on the outside, and it's been a difficult time, but also I'm actually surprised how much support I've gotten, as well.

Translation: They knew everything. I pay them well. I even increased their pay so Elin wouldn’t find out.

Q. After what you've been through in the last five months, what do you think some of your thoughts are going to be on the Thursday on the tee, and how tough is it to come back from the ACL?

TIGER WOODS: That first tee, I'm looking forward to it. I haven't looked forward to that tee shot in a long time, not like this. It feels fun again. You know, that's something that's been missing. Have I been winning, have I been competing, have I been doing well? Yeah, I have. I've won numerous times the last few years but I wasn't having anywhere near the amount of fun. Why? Because look at what I was engaged in. When you live a life where you're lying all the time, life is not fun. And that's where I was. Now that's been stripped all away and here I am. And it feels fun again.

Translation: I’m ready for everyone to focus on my golfing talent and not my sexual relationships and addiction. I’m finally ready to have fun at golf. It’s all I have now. I can’t have fun with the skanks anymore. No woman will every sleep with me again. I’ll be lucky if Elin ever touches me again. As far as the ACL, all of this shit is much worse than that.

So there you have it, friends. Tiger speaks to the media, with no restrictions. He didn't do a bad job, but I bet he was coached so heavily by his PR folks. Hopefully this will be the last of the dreaded Tiger ticker.
 
Now, on to more important stuff, like the men's NCAA championship game and baseball season. We're due a break from Tiger, don't you think?

Thursday, March 25, 2010

The Magic of April 5th

Spring is in the air. There's a certain energy and excitement surrounding this particular day on the calendar in 2010. It is opening day of Major League Baseball (long awaited by the Ray Family, might I add.) The 2010 NCAA Men's Basketball Championship will be played in Indianapolis (though we aren't sure who the two teams will be, it will be an exciting game, nonetheless.) Tiger Woods will conduct a press conference for the first time since crashing his Escalade in November. Wait.... what?

Yep, Tiger Woods announced yesterday he will be conducting a press conference open to (shocking!) media in the days leading up to the Masters. Interesting timing, don't you think? Hmmmm, let's see. MLB will be all over the television. CBS will dedicate hours of coverage to the championship game. Hundreds of media outlets will be in Indy covering the game. Sounds like a great time to host a press conference to me.